Selected Work

    1. 01

      Executive counsel · Internal communications · Change management

      A new CDC office needed a story its staff and partners could follow

      7-person team · 2 change strategies

    2. 02

      Brand strategy · Messaging architecture · Visual identity

      Giving CDC's data modernization a name and a shape

      Launched federal brand work

    3. 03

      Portfolio management · Client leadership · Operations

      Running a $71 million federal health portfolio

      $71M portfolio · 74 personnel

    4. 04

      Crisis communications · Distributed teams · Campaign operations

      Keeping a preparedness campaign running through a pandemic

      4M+ reported reach · MarCom Gold and Platinum

    5. 05

      Behavioral health · Suicide prevention · Media planning

      After the hurricanes, suicide prevention needed its own campaign

      3.3M reach in Puerto Rico · 60,000 in the USVI

    6. 06

      Strategic planning · Grantmaking · Health equity

      Breast cancer services existed. The disparities persisted.

      $3M grant portfolio · 7,000 uninsured women served

    7. 07

      Global health · Program management · International partners

      One tobacco cessation campaign, four countries, during a pandemic

      30M+ reported reach · four countries

    8. 08

      Audience strategy · Behavior change · Cultural communications

      Preparedness built around family, not individual responsibility

      10 themed campaigns · 43,000 household postcards

    9. 09

      AI adoption · Training · Change management

      Treating AI adoption like any other change effort

      3 trainings · 2 workflow tools

    10. 10

      Crisis leadership · Emergency communications · Higher education

      When hurricanes threatened, a university had to decide when to close—and when to reopen

      Campus crisis leadership team · closure through reopening

    11. 11

      Internal communications · Employee engagement · Technical industries

      Internal communications needed more than another announcement

      About 400 employees · first $100,000 United Way milestone

    12. 12

      Youth audiences · Video production · Campaign management

      Making hearing protection something teens would talk about

      3 videos · 4 social platforms · posters